Turn customers into fans


“Great lecture and a really good start to the day. We will remember this day for a long time as the day that set new values and perspectives on our work for our benefit and the benefit of our users (fans).”– Nina Andersen, City of Vordingborg

This lecture will help your organization change the way you view your customers. All participants will learn how much their personal involvement with the customer means for the success of their company.

Do you want to motivate your employees to make much closer and longer-lasting customer relationships with the aim of creating long-term relationships, with increased sales as one of the effects? This lecture focuses on customers, services, and personal relationships with the customers.

What do you really think about your customers?

We have learned that in organizations where it is OK to talk disparagingly about a customer behind the customer’s back, the trend can spread like a poison throughout the entire organization. Many companies admit that the world would be a better place if those crazy customers weren’t there!

In many companies, the customers are regarded as stupid fools. You might have learned to say the right things on the phone, in letters, when you are standing behind the counter, etc.; but that doesn’t change the fact that if it is considered OK to talk disparagingly about your customers behind their back, you can be certain that your customers will hear about it or feel your attitude toward them someday. This lecture will make you think about your customer culture.

Many international organizations have ditched the word customer and replaced it with members, fans, or even colleagues. What happens is that the culture adapts, and the customer gets better service because your mental attitude is changed when you talk about a fan, instead of a client. Would you become a fan of your own company if you were a customer? The question is, if your company is ready to open a fan club. Book this lecture and enjoy a fun and thought-provoking hour that will change your mental attitude toward your customers forever!

Activate your fans, don’t just collect them like baseball cards.

—Jay Baer, Convince & Convert

 

Booking

Please contact Soulaima if you wish to register for a specific lecture or a combination of topics tailored to your needs.

You can also use the contact form on the right side or at the bottom of this page to send an inquiry to Soulaima.

Further Reading

 

 

“Make Your Customers your fans”

Nordic Business Forum 2014

Soulaima gives a speech on how to “Make Your Customers your Fans”. Watch clip here

 

The Serviceindustry of Tomorrow


The Government Summit for the United Arab Emirates, 30th April 2013
Soulaima Gourani was invited to The Government Summit for the United Arab Emirates i February 2013 to talk about the future of the serviceindustry and how to improve customer satisfaction. This video is her main points and insights. Watch clip here.

Scouting and Guiding in a digital age


WLDP, 22nd February 2013
Soulaima Gourani discusses social media, how to reach young people, and create movements. Watch clip here.

Testimonials

“It had been a stupendous morning for us. On my 3 hour drive home I had numerous phone calls from attendees – everybody had been filled up with new ideas that we should take up for consideration in their particular situation.
Soulaima, the way you involved everybody with high fives, comments etc. – was perfect. Our industry is conservative and we needed a push – perfect. I believe I can guarantee that we will need you next year as well. We have groups of costumers that need some work.”

Lars Thorlund 
Thorlund Skou A/S


Soulaima has conveyed a speech with edge and great energy that indeed has contributed to making the conference great.”

Jens Kristian Jørgensen
Fagleder innovation og produktivitet, Dansk Industri


“Soulaima, it was a pleasure meeting you last Friday!  Your part of the program was very inspiring and we have received only positive comments from the audience. Thanks for contributing to the success!”

Anna Wranne
Head of People Development, Roschier


 

“It is very rare to see 600 dining guests being absolutely quiet all at once. You had them in the palm of your hand. Thank you for an extremely well executed and top-professional lecture. If it is up to me this will absolutely not be your last lecture for Spar Nord”.

Kristian Hedemann Andersen

Spar Nord 

 

 

“Your speech gave fuel to a lot of thoughts and many of your subjects repeatedly came up during the day and was valuable in our work to increase our customer focus and at the same time making sure that motivation and drive was present.

Steffen Enemark

Vice President ABB Robotics


 

“Thank you so much for speaking at our event!
When I heard you in Stockholm I just felt I wanted to find an opportunity to engage you to one of our corporate events.
I was sure that the audience would love to hear you speak, but I have to admit that I was a bit unsure of if the subject would fit with the other topics for the event.
Therefore it was to wonderful to hear that ALL the speakers during day 2 referred to things that YOU had said during day 1. You were so spot on!
Thank you very much!”
Annica Rasch
Business Development Manager Formable, BillerudKorsnäs AB


“Thank you for a very inspiring presentation! The bosses are happy, the companies are happy and the job center people are happy – so it could not be better (for me).
Granted, I was a bit nervous when I hired you to come and give a presentation in the Law of Jante’s stronghold, Esbjerg. Many have probably told you this before, but I’m quite impressed by your presence and presence in meeting people. Pretty impressive that you can talk to so many audiences at once. True, you are a smug, but it’s not because you do not have the right to be… I’m just glad that you took the trip to Esbjerg.”
Jens Jørgen Bjerg
Project Consultant, the Local Employment of Esbjerg and Fanø Municipalities

“Great lecture and a really good start to the day. We will remember this day for a long time as the day that set new values and perspectives on our work for our benefit and the benefit of our users (fans).”
Nina Andersen
City of Vordingborg

“It was indeed a great pleasure meeting you in person and having you in the summit. I hope you enjoyed your stay here in Dubai. We will certainly stay in touch for a future cooperation . . . We would love to see you here again.”
Lara Vahe Demirjian
Adviser, Government Services Improvement – Dubai

“You have become a hit to a new “group” . . . the “girl scouts.” I can only say thank you once again for taking the time and putting your energy into enriching these scouts by teaching them how to “set goals,” how to be in “constant movement” to achieve the goals, and for being a very lively exponent of the social media . . . In the days that followed, you have been mentioned in several contexts as a “reference” and with regard to the diversity aspect! THANK YOU.”
Grete Griése
Bookkeeper, Spejdernes Administrationsfællesskab

“Lovely with your “wake up” message for the big boys :-)! It was super inspiring…. And I have only heard positive feedback …”
Helle Grevy Gotfredsen
Bygma Gruppen A/S

“Yes – I get the urge to say Soulaima, Soulaima, Soulaima – how amazing and lovely you are. Thank you, you gave us all an unforgettable experience. We are quite “high” with excitement after Kick Off – you are undoubtedly one of the most inspiring and interesting people we have met – and best of all the cute and “cool” way. I was subsequently bombarded with Texting and emails from excited girls – They were all crazy about you and really felt that they got something out of it. Something they could use private, in their daily jobs and not least MILK auspices. You have really got some new fans following you both on TV and radio”
Mads Peter Houlberg
CEO, MILK Copenhagen ApS

“It was indeed a great pleasure meeting you in person and having you in the Summit.
I hope you have enjoyed your stay here in Dubai
We certainly will stay in touch for future cooperation.. we would love to see you here again.”
Lara Vahe Demirjian
Advisor, Government Services Improvement – Dubai

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